tipBOX.com

Need a little search engine love? Liam Scanlan, author of The 12 Habits of Highly Effective Websites: A Primer on Search Engine Optimization for Non-Technical Executives and founder of SiteLeads.net, a website consulting and content firm, shares five simple secrets to search engine optimization.

Get a good domain. It’s best if your domain relates to your product, advises Scanlan. “If you are selling handmade dolls online, but your domain is acmeproducts.com, that doesn’t help the search engine.” Don’t forget that you can register multiple domain names. To avoid running into issues with search engines that may overlook numerous domains pointed to the same page, direct them to separate landing pages with links that will draw visitors into the site. That can help your rank.
Take care with titles. Scanlan says the biggest and most common mistake that small businesses make in their SEO is having an incomplete title or missing title tag. Most sites are created using traditional HTML editors that don’t flag weaknesses in site creation, he says. Plugging in page titles is an easy way to attract search engine algorithms that look for titles on multiple pages of the site. Using the doll example again, it’s far better for one of your pages to be titled “Barbie” than “Page 7″ if you’re targeting the doll-buying set.
Use keywords wisely. Yan Lyansky has bumped up the Google rank of his $3 million company, Downtube, a folding-bicycle manufacturer and distributor in Bensalem, Pennsylvania, by integrating keywords throughout his website. “You can’t have ‘folding bicycle’ [over and over] or people won’t read it,” says Lyansky, 37. But the company does include those words in product titles and descriptions, page headers and wherever else they can be used without being a turnoff to customers.
Make your contact information obvious. To prevent spam, some companies design their contact information as a graphic so that it can’t be picked up by programs trolling for new e-mail addresses. That’s a mistake, says Scanlan. “You need to make your contact information easy to find online, especially if you’re trying to get your ranking up for a specific region.” Opt for text-based contact info instead and embed e-mail information in a hotlink.
Link up. The more relevant links you have between your site and others in your industry, the higher the rank, says Scanlan. Lyansky beefs up his results by building pages that compare the attributes of his bikes to his competitors–and including links to those competitors. He says, “When someone searches for one of our competitors, this helps our site come up pretty high in the rankings.”

Gwen Moran is co-author of The Complete Idiot’s Guide to Business Plans. Reach her at gwen@gwenmoran.com.

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Posted in Marketing, SEO, Web Develope, Work

Tags: google Marketing SEO yahoo

Competitor’s Keywords

October 26th, 2009

If you want to find out your Competitors Keywords, try this keyword to find out with google and yahoo.

Keyword: Competitors Keywords

Here is result link.

googl

http://www.google.com/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&q=Competitors+Keywords&btnG=Search&aq=f&oq=&aqi=

yahoo

http://search.yahoo.com/search?p=Competitors+Keywords&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-701

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Posted in Idea, Marketing, My, SEO, Web Develope, Work

Tags: Competitor Keyword google yahoo

Search engine friendly: Google, Yahoo, MSN

October 14th, 2009

Search Engine Webmaster Tools

The following steps will allow you to retrieve such data as URL Errors on your
site, Index Stats, Top Search Queries, Page Ranks and more from the top 3 search
engines.

1. Google
2. Yahoo
3. MSN

1. Google

a. Log into your Google Webmaster Tools account. If you do not have an account,
you will need to create one.
http://www.google.com/webmasters/

b. Add Your WebStore Site via the Google Webmaster Tools Dashboard (link opens
in new window). Please enter the URL exactly as it is in your WebStore account.
For example, if your WebStore URL is ‘http://mywebstore.com’, please enter it in
Google exactly, and not as ‘http://www.mywebstore.com’ (notice the extra
‘www.’).

c. Now, on the Site Overview page, click the “Verify your site” link.

d. Choose “Add a Meta Tag” from the “Choose your verification method” drop-down
box.

e. Copy the Google-generated meta-tag file name (starts with ‘ Site Wide
Properties.

i. Select the Head Tags tab.

j. Paste the meta-tag file name in this text box.

k. Click Save.

l. Click PublishSite.

m. Click the Publish button.

n. Once the publish is complete, return to Google and click the Verify button.

2. Yahoo

a. Log into your Yahoo Site Explorer account. If you do not have an account, you
will need to create one.
https://siteexplorer.search.yahoo.com/mysites

b. Navigate to the My Sites panel.

c. Add Your WebStore Site name and click Add My Site. Please enter the URL
exactly as it is in your WebStore account. For example, if your WebStore URL is
‘http://mywebstore.com’, please enter it in Yahoo exactly, and not as ‘http://www.mywebstore.com’
(notice the extra ‘www.’).

d. Now click Authenticate next to your new site in the list below.

e. Copy the Yahoo-generated meta-tag file name (starts with ‘ Site Wide
Properties.

i. Select the Head Tags tab.

j. Paste the meta-tag file name in this text box.

k. Click Save.

l. Click PublishSite.

m. Click the Publish button.

n. Once the publish is complete, return to Yahoo and click the Authenticate
button.

Note: The authentication for Yahoo may take up to 24 hours.

3. MSN

a. Log into your Webmaster Live account. If you do not have an account, you will
need to create one.
http://www.bing.com/webmaster

b. On the Website List panel, click Add a site.

c. Add Your WebStore Site name in the Web Address box. Please enter the URL
exactly as it is in your WebStore account. For example, if your WebStore URL is
‘http://mywebstore.com’, please enter it in Yahoo exactly, and not as ‘http://www.mywebstore.com’
(notice the extra ‘www.’).

d. Enter your Sitemap Address as well, http://mywebstore.com/sitemap.xml.

e. Select the Look for a META tag I’ll add to the home page file verification
method.

f. Click Submit.

e. Copy the MSN-generated meta-tag file name (starts with ‘ Site Wide
Properties.

j Select the Head Tags tab.

k. Paste the meta-tag file name in this text box.

l. Click Save.

m. Click PublishSite.

n. Click the Publish button.

o. Once the publish is complete, return to MSN and click the OK button.

Note: The authentication for MSN may take up to 24 hours.

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