In a previous post, I outlined ways to find the right Web-hosting service for your Web site. Assuming you’ve secured one, the next step is to physically create your site. A critical part of this process involves deciding how you want your Web site to look. Because I deal in words, not visuals, I asked my former colleague Sean Brown to offer some design dos and don’ts. Mr. Brown is an interaction design director at Condé Nast Digital and oversees the layout of the company’s men.style.com and [ ... ]
No marketing budget? No problem, with these 10 creative techniques for bringing in business.
1. Instead of putting a 39-cent stamp on an envelope, put 39 1-cent stamps on the front of an envelope. One of the principles of direct mail is to stand out to get the attention of the receiver so your mail isn’t thrown away or ignored.
2. Every month, give customers a chance to win a free lunch, compliments of your business. Everyone likes a chance to win things.
3. Make a donation to charity for every [ ... ]