from: https://adwords.google.com/support/aw/bin/static.py?page=tips.html With Google AdWords, it's all about results. Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. We've designed these optimization strategies to help you achieve success with your advertising campaigns. Identify your advertising goals. Organize your account for maximum effectiveness. Choose relevant keywords and placements. Create [ ... ]