Marketing in the Recommendation Age
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from: http://www.entrepreneur.com/techadvisor/article193516.html
As customer review venues and their influence increase, business owners should capitalize on this trend.
By Alexa Vaughn | May 02, 2008
If you're still talking about how to market in the Information Age, catch yourself--that was so five years ago. We're now in a booming Recommendation Age.
Getting hundreds of search engine results from one keyword loses more of its novelty and efficiency every day as consumers opt for recommendations [ ... ]