The Four Secrets of Successful PPC Campaigns

from: http://websitetips.com/articles/marketing/secrets/ Over the past decade, online marketing has become an integral part of most businesses' marketing strategies. In particular, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have become one of the most common channels for any business to sell its products and services. In this article, I will share some insights into successful SEM and SEO campaigns. The attractive quality of SEM and in particular pay per click (PPC) advertising [ ... ]

6 Tips for Preventing Click Fraud

from: http://www.entrepreneur.com/ebusiness/searchoptimization/searchengineoptimizationcolumnistjonrognerud/article201910.html Don't let scam artists torpedo your online ad budget. By Jon Rognerud   |   May 28, 2009 Imagine Google sending you a $100,000 AdWords bill, when you only planned to spend $500 on your pay-per-click advertising campaign? Or what if your website was pulling nice click-through profits thanks to Yahoo! PPC ads, but the system suddenly shut you out, claiming you were the [ ... ]