Tag Archives: Online Marketing

The Four Secrets of Successful PPC Campaigns

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from: http://websitetips.com/articles/marketing/secrets/ Over the past decade, online marketing has become an integral part of most businesses' marketing strategies. In particular, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have become one of the most common channels for any business to sell its products and services. In this article, I will share some insights into successful SEM and SEO campaigns. The attractive quality of SEM and in particular pay per click (PPC) advertising [ ... ]

Find a 'Tweet' Deal on Advertising

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fomr: http://www.entrepreneur.com/advertising/article203214.html Banner ads aren't the only way to advertise online; take advantage with these affordable alternatives. The first question you must answer before launching an advertising campaign for a new business, product or service is: "Who is my audience?" Once you determine your ideal customer, you can go on to produce successful, targeted ads. Social networking as an advertising tool is a new trend, but it’s expected to represent more than [ ... ]

Drive Sales With Tutorials

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from: http://www.entrepreneur.com/marketing/onlinemarketing/article203508.html Position yourself as an authority and gain market share with instructional content. Ken Zwerdling hasn’t met too many of his clients face-to-face. As CEO of Foreign Translations, Inc., a translating, interpreting and website localization firm, it‘s difficult to meet and greet the executive clients scattered across the globe. But Zwerdling says his company’s website acts as both a welcome mat and a virtual watering [ ... ]