In a rough economy, the time to increase (or at least, maintain) marketing and advertising is now. I know it seems counterintuitive, but you need to keep up your presence with the public and your customers so that when the economy rebounds, they’ll be right there at your door.
Even if you have to cut back on your marketing budget, that doesn’t mean you have to cut it out completely. There are still many cheap marketing techniques you can use until you get more money in the bank. And these
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