Tag Archives: Marketing

9 Tips for E-mail Marketing Design

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from: http://www.entrepreneur.com/marketing/onlinemarketing/article194474.html In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results. By Gail Goodman   |   June 05, 2008 The good news about e-mail marketing is you don't have to be a design expert to create great-looking campaigns. Most e-mail marketing service providers offer pre-designed templates you can choose from (that are created by professional designers). But even with [ ... ]

Marketing to the 7 Deadly Sins

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from: http://www.entrepreneur.com/marketing/marketingideas/article198244.html When it comes to recession-proof businesses, vice is nice. By Justin Petruccelli   |   October 29, 2008 Sin is in. It's not just a clever little rhyme, because sin is always in. That's what makes it one of those bulletproof commodities that no one ever talks about. And among all the little things we do to misbehave, there are seven transgressions deemed throughout the ages to be worse than the rest--the seven deadly [ ... ]

Maximize Your SEO

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from: http://www.entrepreneur.com/magazine/entrepreneur/2008/december/198608.html 5 simple secrets can make the most of your search engine rankings. By Gwen Moran   |   Entrepreneur Magazine - December 2008 Need a little search engine love? Liam Scanlan, author of The 12 Habits of Highly Effective Websites: A Primer on Search Engine Optimization for Non-Technical Executives and founder of SiteLeads.net, a website consulting and content firm, shares five simple secrets to search engine optimization. Get [ ... ]

Keep Your Eye on the Prize: Customers

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from: http://www.entrepreneur.com/marketing/onlinemarketing/article199450.html If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate. By Gail Goodman   |   January 12, 2009 I speak with dozens of entrepreneurs a week and am regularly struck by the passion with which they talk about both their businesses and their customers. Uniformly, entrepreneurs want to understand how their marketing impacts their customers, and their [ ... ]

How to Advertise Now

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from: http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article199484.html Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising. By Kim T. Gordon   |   January 13, 2009 When money's tight, the knee-jerk reaction for many entrepreneurs is to cut back on advertising. Unfortunately, the businesses that stop advertising simply drop out of sight, taking these entrepreneurs from slow sales to no sales--fast. It's a risky move [ ... ]

SEO: Essential to Survival

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from: http://www.entrepreneur.com/marketing/onlinemarketing/article199906.html Companies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option. By Chandler Harris   |   February 04, 2009 In the realm of e-commerce, one of the top marketing tools a company has is a Google ranking. The difference between a page 1 or page 2 search engine ranking can be the difference of tens of thousands of dollars of revenue for a company. Because [ ... ]

Beyond Display Ads

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from: http://www.entrepreneur.com/magazine/entrepreneur/2009/april/200774.html Display ads are so yesterday, but what are the alternatives? We've got 'em. By Amanda C. Kooser   |   Entrepreneur Magazine - April 2009 Display ads are so yesterday. Check out these alternative tools for expanding your company's advertising campaigns into new venues. Who: Google TV Ads Where:google.com/adwords/tvads What: Like Google AdWords, but for TV Why: Using the familiar AdWords interface, you can launch [ ... ]

Free Marketing Via Social Networks

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from: http://www.entrepreneur.com/marketing/article202076.html These days, our influence is measured by the number of Twitter followers we have, offline friends are at risk of taking a back seat to Facebook friends, and LinkedIn is the go-to for professional relationships. It’s the era of social networking, but how can you rein in all that energy and use it to market your business? Here are tips from Juliette Powell, author of 33 Million People in the Room: How to Create, Influence and Run a Successful [ ... ]

Integrate Your Online Advertising

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from: http://www.entrepreneur.com/ebusiness/theonlineprofessor/article202502.html Why pay for clicks when you can actively network with your customers? In the "old days" of the internet, most people paid for traditional banner ads or headline ads, or they paid for advertising under what was called a cost-per-click or CPC advertising. CPC advertising used to be the most popular method of advertising out there. But getting statistics on what worked and what didn't wasn't easy. Many people today [ ... ]