Tag Archives: Marketing

The Internet Marketing Handbook

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from: http://www.seomoz.org/dp/the-internet-marketing-handbook The Internet Marketing Handbook is a free resource that contains almost 100 tools and learning resource that help to master Internet Marketing. It was compiled by Danny Dover and is the result of literally hundreds of hours of study and practice in marketing online and search engine optimization techniques. The information below represents the web's best resources and tools. All of the items listed below are available to the general [ ... ]

Testing Your Site (A/B testing)

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from Find out what works best by using A/B testing on your website. By Melissa Campanelli   |   Entrepreneur Magazine - April 2006 Not long ago, A/B testing was solely available to large companies--it was time-consuming, expensive and required much IT help. But now, many companies offer hosted testing and optimization services affordable to smaller businesses. That's good news for e-tailers seeking to improve their sites. A/B testing (aka A/B split testing) allows you to test two versions [ ... ]

A/B testing (aka A/B split testing)

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from: http://en.wikipedia.org/wiki/A/B_testing A/B testing, split testing, or bucket testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages. Significant improvements can be seen through testing elements like copy text, layouts, [ ... ]

The Basics of Building an Online Business

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from: http://www.entrepreneur.com/microsites/networksolutionsebizcenter/article184982.html 8 tried and true steps for attracting visitors to your site--and getting them to buy. By Derek Gehl   |   February 28, 2007 As an internet marketing guide, a lot of people ask me how to start and grow an online business. I tell them this: There's a proven sequence of steps you can follow to guarantee your success. How do I know? I've seen thousands of people start and grow online businesses following [ ... ]

23+ Ways to Promote Your Website for Free

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There is actually no such thing as free website promotion unless you are really lucky. You always have to invest at least some time and effort, and as we all know time equals money which means no promotion is actually free. However, if you are looking into ways to promote your website online while not spending any money, here are some ways you can do it. Most of these are generally well known but you might find something new and useful. [ ... ]

Write a Keyword-Rich Article to Increase Site Traffic

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from: http://www.entrepreneur.com/websmarts/article173448.html If you have a way with words, we have 3 simple steps that'll help increase your web traffic--for free. Want to increase traffic, build credibility, improve your search engine rankings and get people talking about your business--at no cost? Then open up your word processor, and start writing. By determining your best search keywords, writing an article that includes those keywords and getting it distributed online, you'll be putting [ ... ]

Transform Your Website Into a Sales Powerhouse

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from: http://www.entrepreneur.com/websmarts/article191050.html With the growing rate of internet shoppers, make sure you design your site with the customer in mind. By Mitch Meyerson and Mary Eule Scarborough   |   February 29, 2008 This article has been excerpted from Mastering Online Marketing by Mitch Meyerson and Mary Eule Scarborough, available from Entrepreneur Press. There's never been a better time to take advantage of the expansive opportunities for online business development [ ... ]

Grow Your Biz–From eBay and Beyond

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from: http://www.entrepreneur.com/marketing/onlinemarketing/article191984.html E-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last. By Gail Goodman   |   March 27, 2008 Setting up shop on eBay, Amazon, ProStores, and other auction and e-commerce sites is a great way to live the entrepreneurial dream. The problem is you're not alone. Competition for buyers is fierce in this [ ... ]

Marketing in the Recommendation Age

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from: http://www.entrepreneur.com/techadvisor/article193516.html As customer review venues and their influence increase, business owners should capitalize on this trend. By Alexa Vaughn   |   May 02, 2008 If you're still talking about how to market in the Information Age, catch yourself--that was so five years ago. We're now in a booming Recommendation Age. Getting hundreds of search engine results from one keyword loses more of its novelty and efficiency every day as consumers opt for recommendations [ ... ]