The Four Secrets of Successful PPC Campaigns

from: http://websitetips.com/articles/marketing/secrets/ Over the past decade, online marketing has become an integral part of most businesses' marketing strategies. In particular, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have become one of the most common channels for any business to sell its products and services. In this article, I will share some insights into successful SEM and SEO campaigns. The attractive quality of SEM and in particular pay per click (PPC) advertising [ ... ]

Beyond Display Ads

from: http://www.entrepreneur.com/magazine/entrepreneur/2009/april/200774.html Display ads are so yesterday, but what are the alternatives? We've got 'em. By Amanda C. Kooser   |   Entrepreneur Magazine - April 2009 Display ads are so yesterday. Check out these alternative tools for expanding your company's advertising campaigns into new venues. Who: Google TV Ads Where:google.com/adwords/tvads What: Like Google AdWords, but for TV Why: Using the familiar AdWords interface, you can launch [ ... ]