Tag Archives: A/B testing

Testing Your Site (A/B testing)

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from Find out what works best by using A/B testing on your website. By Melissa Campanelli   |   Entrepreneur Magazine - April 2006 Not long ago, A/B testing was solely available to large companies--it was time-consuming, expensive and required much IT help. But now, many companies offer hosted testing and optimization services affordable to smaller businesses. That's good news for e-tailers seeking to improve their sites. A/B testing (aka A/B split testing) allows you to test two versions [ ... ]

A/B testing (aka A/B split testing)

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from: http://en.wikipedia.org/wiki/A/B_testing A/B testing, split testing, or bucket testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages. Significant improvements can be seen through testing elements like copy text, layouts, [ ... ]