Monthly Archives: October 2009

Grow Your Biz–From eBay and Beyond

Posted on by
2
from: http://www.entrepreneur.com/marketing/onlinemarketing/article191984.html E-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last. By Gail Goodman   |   March 27, 2008 Setting up shop on eBay, Amazon, ProStores, and other auction and e-commerce sites is a great way to live the entrepreneurial dream. The problem is you're not alone. Competition for buyers is fierce in this [ ... ]

Marketing in the Recommendation Age

Posted on by
Reply
from: http://www.entrepreneur.com/techadvisor/article193516.html As customer review venues and their influence increase, business owners should capitalize on this trend. By Alexa Vaughn   |   May 02, 2008 If you're still talking about how to market in the Information Age, catch yourself--that was so five years ago. We're now in a booming Recommendation Age. Getting hundreds of search engine results from one keyword loses more of its novelty and efficiency every day as consumers opt for recommendations [ ... ]

9 Tips for E-mail Marketing Design

Posted on by
3
from: http://www.entrepreneur.com/marketing/onlinemarketing/article194474.html In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results. By Gail Goodman   |   June 05, 2008 The good news about e-mail marketing is you don't have to be a design expert to create great-looking campaigns. Most e-mail marketing service providers offer pre-designed templates you can choose from (that are created by professional designers). But even with [ ... ]

Marketing to the 7 Deadly Sins

Posted on by
Reply
from: http://www.entrepreneur.com/marketing/marketingideas/article198244.html When it comes to recession-proof businesses, vice is nice. By Justin Petruccelli   |   October 29, 2008 Sin is in. It's not just a clever little rhyme, because sin is always in. That's what makes it one of those bulletproof commodities that no one ever talks about. And among all the little things we do to misbehave, there are seven transgressions deemed throughout the ages to be worse than the rest--the seven deadly [ ... ]

Maximize Your SEO

Posted on by
Reply
from: http://www.entrepreneur.com/magazine/entrepreneur/2008/december/198608.html 5 simple secrets can make the most of your search engine rankings. By Gwen Moran   |   Entrepreneur Magazine - December 2008 Need a little search engine love? Liam Scanlan, author of The 12 Habits of Highly Effective Websites: A Primer on Search Engine Optimization for Non-Technical Executives and founder of SiteLeads.net, a website consulting and content firm, shares five simple secrets to search engine optimization. Get [ ... ]

Keep Your Eye on the Prize: Customers

Posted on by
Reply
from: http://www.entrepreneur.com/marketing/onlinemarketing/article199450.html If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate. By Gail Goodman   |   January 12, 2009 I speak with dozens of entrepreneurs a week and am regularly struck by the passion with which they talk about both their businesses and their customers. Uniformly, entrepreneurs want to understand how their marketing impacts their customers, and their [ ... ]

The Unwritten Rules of Social Networking

Posted on by
Reply
from: http://www.entrepreneur.com/marketing/onlinemarketing/article198998.html Is your social networking strategy actually costing you customers? Use these strategies to get it right. By Francine Kizner   |   December 03, 2008 Drumming up a fan base on MySpace, LinkedIn, Facebook or Twitter isn't as simple as sending out friend requests. To find followers, you need to create threads and promote products on social sites. To do so, there are a few unwritten rules of etiquette you should know. [ ... ]

How to Advertise Now

Posted on by
Reply
from: http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article199484.html Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising. By Kim T. Gordon   |   January 13, 2009 When money's tight, the knee-jerk reaction for many entrepreneurs is to cut back on advertising. Unfortunately, the businesses that stop advertising simply drop out of sight, taking these entrepreneurs from slow sales to no sales--fast. It's a risky move [ ... ]

SEO: Essential to Survival

Posted on by
Reply
from: http://www.entrepreneur.com/marketing/onlinemarketing/article199906.html Companies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option. By Chandler Harris   |   February 04, 2009 In the realm of e-commerce, one of the top marketing tools a company has is a Google ranking. The difference between a page 1 or page 2 search engine ranking can be the difference of tens of thousands of dollars of revenue for a company. Because [ ... ]

Beyond Display Ads

Posted on by
Reply
from: http://www.entrepreneur.com/magazine/entrepreneur/2009/april/200774.html Display ads are so yesterday, but what are the alternatives? We've got 'em. By Amanda C. Kooser   |   Entrepreneur Magazine - April 2009 Display ads are so yesterday. Check out these alternative tools for expanding your company's advertising campaigns into new venues. Who: Google TV Ads Where:google.com/adwords/tvads What: Like Google AdWords, but for TV Why: Using the familiar AdWords interface, you can launch [ ... ]