Monthly Archives: October 2009

Testing Your Site (A/B testing)

Posted on by
Reply
from Find out what works best by using A/B testing on your website. By Melissa Campanelli   |   Entrepreneur Magazine - April 2006 Not long ago, A/B testing was solely available to large companies--it was time-consuming, expensive and required much IT help. But now, many companies offer hosted testing and optimization services affordable to smaller businesses. That's good news for e-tailers seeking to improve their sites. A/B testing (aka A/B split testing) allows you to test two versions [ ... ]

A/B testing (aka A/B split testing)

Posted on by
Reply
from: http://en.wikipedia.org/wiki/A/B_testing A/B testing, split testing, or bucket testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages. Significant improvements can be seen through testing elements like copy text, layouts, [ ... ]

The Basics of Building an Online Business

Posted on by
7
from: http://www.entrepreneur.com/microsites/networksolutionsebizcenter/article184982.html 8 tried and true steps for attracting visitors to your site--and getting them to buy. By Derek Gehl   |   February 28, 2007 As an internet marketing guide, a lot of people ask me how to start and grow an online business. I tell them this: There's a proven sequence of steps you can follow to guarantee your success. How do I know? I've seen thousands of people start and grow online businesses following [ ... ]

The Four Secrets of Successful PPC Campaigns

Posted on by
Reply
from: http://websitetips.com/articles/marketing/secrets/ Over the past decade, online marketing has become an integral part of most businesses' marketing strategies. In particular, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have become one of the most common channels for any business to sell its products and services. In this article, I will share some insights into successful SEM and SEO campaigns. The attractive quality of SEM and in particular pay per click (PPC) advertising [ ... ]

23+ Ways to Promote Your Website for Free

Posted on by
2
There is actually no such thing as free website promotion unless you are really lucky. You always have to invest at least some time and effort, and as we all know time equals money which means no promotion is actually free. However, if you are looking into ways to promote your website online while not spending any money, here are some ways you can do it. Most of these are generally well known but you might find something new and useful. [ ... ]

Write a Keyword-Rich Article to Increase Site Traffic

Posted on by
Reply
from: http://www.entrepreneur.com/websmarts/article173448.html If you have a way with words, we have 3 simple steps that'll help increase your web traffic--for free. Want to increase traffic, build credibility, improve your search engine rankings and get people talking about your business--at no cost? Then open up your word processor, and start writing. By determining your best search keywords, writing an article that includes those keywords and getting it distributed online, you'll be putting [ ... ]

Transform Your Website Into a Sales Powerhouse

Posted on by
1
from: http://www.entrepreneur.com/websmarts/article191050.html With the growing rate of internet shoppers, make sure you design your site with the customer in mind. By Mitch Meyerson and Mary Eule Scarborough   |   February 29, 2008 This article has been excerpted from Mastering Online Marketing by Mitch Meyerson and Mary Eule Scarborough, available from Entrepreneur Press. There's never been a better time to take advantage of the expansive opportunities for online business development [ ... ]